Call-to-action (CTA)

A call-to-action or CTA is the part of an advertisement that prompts visitors to take a desired action. In marketing, it’s the part of your message that turns visitors into leads or customers. A call to action can take up different forms suchs as a text hyperlink, a button or plain text with no link. A good CTA can help with decision fatigue and give meaning to your content. Even if it’s just a two-word phrase, users need some direction to know what to do next.

Common call-to-action phrases include “Sign up,” “Subscribe,” “Download,” and “Click here.”