Press release: NEP the Netherlands takes an interest in the online video management platform, VIXY

Hilversum, 21 October 2015 – NEP the Netherlands is expanding its video service further by collaborating with the video management platform, VIXY. The versatile platform provides video content owners and publishers with the tools to professionally manage, publish, analyze and monetize their videos. This step is well suited to NEP’s strategy of increasing its focus on supplying innovative solutions and services to the online video market.

VIXY offers the option to enhance its video player with advertising and components that increase interaction and conversion: from a “simple” order button to a lead generation form. In addition to its video management platform, the software company also develops white label video channels based on its powerful and reliable video management system. VIXY works on desktops, mobile devices, and tablets as well as TV set-top boxes.

VIXY’s endeavors align well with NEP’s complete, end-to-end OTT solution, TimesSquare, which offers (premium) content owners VOD, Catchup TV, Livestream, and Restart TV features, just to name a few. Combining their strengths has left both parties equipped to reach an even broader market: the technical infrastructure, development department, and extensive sales network of NEP combined with the specific expertise of VIXY is a true force to be reckoned with.

“This is marketing 2.0; it guarantees maximum engagement! For instance, you keep your visitors within the personal (shopping) environment much more easily, while interactive elements and calls-to-action can be oriented toward campaign goals”, says Karel Van Der Flier, CCO of NEP The Netherlands. “VIXY’s platform is highly accessible and user friendly. We are proud to be able to add this to our service package.”

Thijs Spooren, one of VIXY’s founders: “We already have a powerful video presence within the corporate and retail sectors and with NEP, we are now better able to serve the broadcasting market. With the professional technical infrastructure of NEP and our user-friendly video management system, we can offer clients the entire spectrum of services.